[iOS/Android] Super Mario Run Full Game Unlock 46% off ($7.99) from 29 September

Additionally, the in-app purchase for Super Mario Run will be available at a 50 percent discount for the first two weeks of the update's release.

IGN Article

Link for Android

Update: Thanks to 51ngh for pointing it out, we don't get the full 50% off on the Australian store but confirmed for Google Play. Pricing

29/9: Available now

Limited-time discount!
You can buy Super Mario Run featuring all new modes and worlds at a discounted price from 29th September to 12th October 2017.
Price(AU): AUD 14.99 → AUD 7.99
The game is free to download, and part of the game available to play for free.